You can do it yourself! Sales of red hair dye have doubled nationwide since Cheryl unveiled her new locks - and the trend-setting singer isn't the only A-lister unleashing her inner vamp with the eye-catching hue. Her X Factor girls Cher Lloyd, Rebecca Ferguson and Treyc Cohen have all gone to the red side in the past fortnight, while celebs from Rihanna to Mad Men bombshell Christina Hendricks ' are ensuring the look is a hit across the pond, too.
With a wide range of shades available, there's a colour for every complexion — with deep reds and chestnut browns looking stunning with dark skin, and porcelain-skinned ladies suiting the majority of red tones.
Blue eyes? Opt for a plum hue. Meanwhile, those with hazel or green eyes find their peepers highlighted by warm, coppery reds. She mastered a new take on the two-tone trend and kept it chic and sleek in contrast to the BIG hairstyles she was known for last time around.
So was it a carefully considered move? Hell yes. Chezza explained: "A different hair colour gives you a boost. It makes you feel new and different.
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