Unless you signed an agreement that unequivocally prohibits you from competing or contacting clients for a reasonably defined period of time, you are generally allowed to do so.
There are a couple of narrow exceptions to this rule, such as misusing confidential information that you kept from your former employer for instance, a client contact list or where you held such an important role at your former employer that they are particularly vulnerable to your actions after departure. Unless you are doing something wrong, and it does not sound like you are, then there is no reason to back off. What is the difference between statutory severance pay and severance pay?
I'm terminating an employee and don't have a payroll size that requires me to pay severance, but I'm still being told that I have to pay severance. There are two different types of "severance. Unfortunately, if you've dropped out of touch with those people they're going to struggle to remember you let alone call you.
No matter how great a job you did: their minds will be filled with their own priorities. Put yourself in the shoes of your old contact for a moment. Would you really mind if someone you worked with a while ago got back in touch?
But what if they started asking for business or a referral straight away? Wouldn't that feel a bit awkward? A bit like the only reason they got back in touch was for their benefit? Most people would feel a bit uncomfortable if a service provider ignored them for years and only got back in contact when they needed something from them.
Rather than waiting until the very last minute when you need a favour urgently, start reconnecting with old clients now before you get desperate. Invest time in building your relationship back up so that when you do need a favour, you've made plenty of deposits in the relationship bank you can draw on.
But what if you don't have time? What if you need to get back in touch with a view to talking to them about working together or getting a referral? Rather than thinking about what you can get from them , you need to think about how you can be helpful to them first and fast.
That puts a whole new dynamic on the situation. And the relationship can develop in a much more productive direction after that. But for that perception to happen — it has to be true. You really do have to think about them first and how you can help them. Of course, every professional could argue that everything they do is helpful and valuable to their clients.
That's the nature of their business. The answers to these questions could provide insightful information about how your offerings can best fulfill their needs and may help you make informed decisions about how to move forward with your correspondence. Below are some examples of emails that may be successful in reconnecting with old clients:. I was so happy to hear about your recent engagement! I wish you happiness and luck in planning the wedding! Upon hearing of your joyful news, I remembered you hadn't signed up to renew your yearly gym membership.
Is there anything I can help you with? I'm happy to announce my transfer to the sales department at Winthrop Dealership. I have so enjoyed working with you over the years and, as your vehicle is approaching maximum mileage, I hope to continue doing business with you in my new role. Please let me know if there is anything I can do for you. I hope you're enjoying your backyard pool!
If your pool needs any updating or repairs, we're happy to come by and take a look. How does Monday, September 5 at a. Please let me know if another date or time is more convenient. Find jobs. Company reviews. Find salaries. Upload your resume.
Sign in. Career Development. Reasons to reconnect with old clients over email. To re-engage with lost clients. If it's a positive review, your rep should thank the customer to let them know that their feedback hasn't gone unnoticed. If it's a negative review, reps should spring into action to prevent potential churn.
Regardless of the situation, reps should be looking for ways to extend customer engagement after a problem is resolved. Customer loyalty programs are effective because they add value to the customer experience that goes beyond the initial purchase. This keeps customers engaged and interested in your brand's content, even if they're not actively looking to buy at the moment.
By giving them access to promotional deals and discounts, customers will continue to open your newsletters, read your ads, and consider your company's products until they're ready to make a purchase. Sometimes it's not just the product that makes your brand great, it's the people and systems that are supporting it that are incredible as well.
Giving an inside look at your company and how it operates is a great way to attract potential customers and make them fall in love with your brand. One popular example of this concept is brewery tours. Breweries will often host tours where customers can walk through the facility and sample products. Since beer is an incredibly crowded industry, this creates a personal connection between the brand and its customers.
Customers don't just buy the beer because they like the taste, they buy it because they have the memories of touring the facility and engaging with the staff. Customer self-service is often viewed as a retention tool, however, it also engages people who haven't purchased your product. For example, Hyundai has augmented reality user manuals where customers can explore the interior of a vehicle through overlayed features on a tablet's camera.
Image Source. This service simplifies what could be a confusing user-interface. Instead, customers know exactly what each function does inside the car and can recall information without having to ask the sales rep.
This reduces friction within the customer experience and helps salespeople close deals. These tips should help you attract and engage new customers.
But, don't make the mistake of overlooking one of your most valuable assets: existing customers. But reconnecting with them after months have gone by isn't always easy. It can feel awkward and uncomfortable, which is why so many people fail to re-engage them. If you can learn to actively re-engage your existing customers on a regular basis, you'll stand out from the competition -- and find way more business in the process.
Implement these simple tricks to re-engage your existing customers and drastically improve your retention rates this year. Your customers are probably inundated with phone calls and emails all day long. That's why an old-fashioned letter in the mail packs a big punch when it comes to re-engaging them. Write each of your existing customers a short note, accompanied by something valuable: an article they'd be interested in, a newsletter about their industry, or some other item that conveys useful knowledge.
Be sure to handwrite the address on the envelope and the note inside to make it as personal as possible. This simple act will strengthen your relationships and give customers a reason to think about you in a positive way.
Spend some time researching your customers on Google and Facebook to find out their birthdays without being too creepy. Enter each date in your calendar or CRM so you'll automatically be reminded every year when their birthdays roll around. It's never been easier to discover someone's birthday, but the vast majority of salespeople and customer service reps don't say "happy birthday" to their customers. Stand out from the crowd by sending them a birthday email -- or, better yet, send them a physical birthday card in the mail every year.
This trick has two powerful benefits for you: You'll reconnect with existing customers while simultaneously getting leads for new business. Give your customers a call and ask if they'd be willing to introduce you to some people in their world who might benefit from your product or service.
A conversation like this is a powerful way to re-engage customers you haven't spoken to in a while and remind them of the benefits of working with you. If you're persistent with this approach, you'll also generate new leads.
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