You also want to keep it strategic and test them for your specific niche, audience, and brand before you go crazy. This article originally appeared on The StoreYa Blog and has been republished with permission. Find out how to syndicate your content with B2C. She runs on a healthy dose of caffeine and enthusiasm. Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.
The best of B2C in your inbox every Monday Sign up now. Toggle navigation Business 2 Community. Twitter Facebook LinkedIn Flipboard 0. Do Use Emojis that Enhance the Right Emotion As we know, emojis are a visual form of communication that elicits emotion — and they may be small, but they say a lot! Twitter Tweet. Facebook Share. Stay Connected Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.
Most of these options have nothing to do with emojis and let you do things like tag friends in the post, start a poll, and check in to a nearby location.
Similarly, the GIF option is helpful if you want to add those to your status update instead of an emoji or in addition to an emoji. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance.
Develop and improve products. List of Partners vendors. Leslie Walker. Former Lifewire writer Leslie Walker is a multimedia journalism professor who covers social media, web publishing, and internet technologies. Updated on December 28, Jon Fisher. Lifewire Technology Review Board Member. Facebook posts are no different, of course, and including emojis in them can also be very beneficial.
With all that being said, there were also cases in which emojis have actually decreased ad performance. They are not always helpful and you need to make sure you use them wisely. Sometimes using emojis in Facebook ads will provide you with higher revenue, but not always. This tool uses Facebook Pixel data to analyze ad performance and evaluate your ad copies according to metrics such as return on ad spend , for example.
It may show you that you should consider adding more emojis to your ads, as the ones in which you use emojis are more profitable:. An example of an account in which emojis in Facebook ads improve ad performance. An example of an account in which emojis in Facebook ads don't improve ad performance. Before you start using emojis in Facebook ads, you should plan your strategy.
First, you need to ask yourself whether emojis even suit the industry you operate in. If you think they do, you want to decide how often and where you are going to use them. The last step would be choosing the specific emojis you would like to use. Different emojis convey different messages and you should think about it before adding them to your ads.
Positive Facebook emojis like smiling faces are, of course, great for creating a happy and friendly brand voice. Negative emojis can help you as well if they support your message. That being said, you should be aware of the fact that appealing directly to negative emotions might be risky, so use them wisely.
Emojipedia has all the emojis very well organized, so you can simply copy and paste them into your ads. Another website you can tap into to get an emoji for Facebook ads is Getemoji.
Emojipedia also contains interesting facts about Facebook emojis meaning. It's best to save this document on your desktop or in your Google Drive. It should be noted that all reactions are weighed the same regardless of the emotion it represents. A quirky or creative company might get great use out of them, while a funeral home should avoid them like the plague. Using emojis especially for the first time runs the risk of making a brand look less professional.
They should be used both sparingly and strategically. The same amount of scrutiny should be applied for emojis as any normal copy. Emojis should be used similar to punctuation. It looks unprofessional and unnecessary. Too many emojis makes a post annoying and essentially unreadable. Most importantly, emojis should never be used to replace important words. Describe what you need to describe and let the emojis fit in where you need emotion or attention. Think of the company or promotion. Are there emojis that fall into relevant categories?
Consider finding the perfect emoji and sticking to it consistently in ad copy and organic content.
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